Max Toy, Executive Vice President,
Sales & Marketing

Max Toy has more than 25 years of leadership experience building and rebuilding global brands and guiding top-tier companies. An accomplished corporate strategist and marketer, his vision and expertise in business performance have driven notable enterprise growth in the personal computer, enterprise software, and networked devices markets. His achievements have been featured in Wall Street Journal, CRN, Wireless News, Byte, Computer Chronicles, and NBC, as well as other business media.

Max has achieved company and product turnarounds and is recognized for his success in growing sales and profits. His strategic approach to building a business is reflected in his work as CEO of Rapport Technologies and Ashton Tate, where his concept creation and focus on channel development, combined with product-line mix, delivered bottom-line results.

He also has brought his problem identification and project leadership skills to bear to deliver timely, outsourced results to major corporations such as Microsoft, IBM, Compaq, Pana-Pacific, Pepsi, and Digital Equipment.

His turnaround capability is highlighted by his accomplishments as President of the Commodore, Ashton Tate, and ITT where he led distressed companies to profitability and growth through brand revitalization that included major shifts in brand strategy, operations, product design, packaging, market positioning, communications, and channel alignment.